SELLE ROYAL GETS URBAN-HIP WITH A FLASH BACK TO THE 70'S!

RE-INTRODUCING: THE CONTOUR AND AEROYAL

ORIGINS - BACK IN THE SADDLE

16 September 2010 – Pozzoleone, Italy - Selle Royal, a world leader in saddle manufacturing, is diversifying its interests and audience by re-introducing two saddles that – unknown to even many discerning cycling historians – have significantly shaped today’s saddle trends. The new 2011 ORIGINS line featuring the Contour and the Aeroyal - first launched in the 1970’s with great success – represent an ultra-hip diversion for a brand that is largely successful with the ‘comfort’ crowd.
Conforming to retro trends and vintage styles that are being embraced by a mass audience who has become more cognisant to design - whether fashion or furniture - it’s only fitting that the original trendsetter step up and into the mix. New for 2011 are the Contour and the Aeroroyal saddle models. Deviating from the Selle Royal norm, one that typically conjures images of black, squishy, thumb-test type saddles, the Contour and Aeroroyal represent comfort, style and performance.